Michelle Evangelista

Designing Digital Spaces with Clarity, Strategy, and Intention

Struggling to build a website that attracts your dream clients, communicates your value clearly, and reflects a strong, cohesive brand?

A good website helps to show who you are and what you do. But a great website is the key to instantly showcase your value to potential clients, get more leads, and leave a long-lasting impression in competitive markets.Overall, a great website helps to grow your business, credibility, and reputation, and I am here to help you build one to meet your goals and dreams.I’m Michelle: a PMP-certified project manager and strategic designer who blends analytics, creativity, and thoughtful brand positioning to build websites that drive measurable results. I help education-focused businesses, financial service providers, and life coaches clarify their messaging, elevate their digital presence, and create meaningful connections that convert into long-term growth.

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About Me, My Portfolio, and Services

• How My Skills Can Help YOU
• How Will We Work Together to Accomplish Your Goals?
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Let's Work Together

CLIENT ONBOARDING PROCESS

Once your pre-client screening confirms that we are a strong fit to work together, the onboarding process begins to ensure alignment, clarity, and a smooth project experience.1. Discovery QuestionnaireYou will receive a comprehensive discovery questionnaire designed to gather strategic insights about your business, audience, brand positioning, and website goals. This information helps establish the foundation for our upcoming discovery call and overall project strategy.2. 20-Minute Discovery CallAfter reviewing your questionnaire, we will schedule a brief discovery call to discuss your responses, clarify project priorities, and confirm scope alignment. This call ensures we both have a clear understanding of your goals, timeline, and expectations before moving forward.3. Contract & Scope ConfirmationFollowing the call, you will receive a formal project agreement outlining the confirmed scope of work, deliverables, timeline, and terms. This contract ensures transparency and alignment before the project officially begins.4. Initial Invoice & DepositOnce the agreement is signed, the first invoice (project deposit) will be issued to secure your project start date in the schedule. Work officially begins once the deposit has been received.5. Client Portal OnboardingAfter payment confirmation, you will gain access to your Client Portal, hosted within a custom Notion workspace. This portal will include:

This centralized workspace allows us to collaborate efficiently and ensures all materials needed to complete your website are organized in one place.6. Project KickoffOnce onboarding is complete and materials are submitted, we begin the strategic phase of the project, starting with discovery and brand strategy development.

DEFINING YOUR BRAND, PURPOSE, AND DREAMS TOGETHER

A powerful website begins with strategic clarity. Through a structured Discovery Call, Brand Strategy Session, and Architecture Consultation, we work collaboratively to define the foundation of your personal brand.Using a series of intentional, in-depth questions, we uncover your visual preferences, communication style, core values, market positioning, and long-term vision. We examine how you want to be perceived, what differentiates you within your industry, and the emotional experience you want your audience to have when interacting with your brand.This phase is structured around three focused working sessions, each with a defined outcome:Discovery Call
Objective: Establish business clarity and direction.
We define your revenue model, offer structure, growth goals, and long-term vision to ensure your website supports measurable business outcomes.Brand Strategy Session
Objective: Clarify positioning and messaging.
A premium brand is built around clarity of audience. Using our discovery questionnaire, we define your ideal client profile in detail — including demographics, psychographics, buying behaviors, pain points, aspirations, and decision-making triggers.
We refine your brand voice, differentiation, core messaging pillars, and the emotional experience you want clients to associate with your brand.Website Architecture Consultation
Objective: Translate strategy into structure.
We map your site architecture, user journey flow, and content priorities to ensure intuitive navigation and strategic conversion pathways.This phase ensures that every design decision is rooted in strategy rather than aesthetics alone.From this foundation, I develop:

EXECUTION PHASE

As we move into execution, each website page is designed with intentional layout hierarchy, refined visual balance, and strategic call-to-action placement (based on the previous website architecture consultation).You will receive three strategic revision rounds per mock-up of the entire website, including website architecture, header, footer, and pages, delivered within the agreed-upon project timeline (X days or weeks, depending on scope). After each design delivery, you will have a dedicated 24-hour window to submit consolidated feedback. This structured revision system preserves creative momentum, prevents scope drift, and ensures efficient progress toward launch.The result is not just a visually elevated website, but a strategic digital asset built to position your brand with authority and convert aligned, high-value clients.

OFF-BOARDING + SUPPORT

A seamless transition is just as important as the build itself. Once your website is complete and launched, you will receive a structured off-boarding experience designed to ensure clarity and confidence in managing your new digital platform.Grace Period Support
Following project completion, you will have a complimentary support window (typically 1–2 weeks, depending on agreed scope) to ask implementation questions, request clarification, and ensure you feel fully equipped navigating your site.Custom Training Resources
You will receive:

These resources are designed to give you autonomy while preserving the integrity of your site.Ongoing Website Support
For continued strategic or technical updates beyond the grace period, I offer dedicated website support at a per-day rate of $500. This ensures your site remains elevated, optimized, and aligned with your evolving business goals.

Case Study: DeVoe L. Moore Center (Florida State University)

Challenge

The DeVoe L. Moore Center (DMC) website suffered from poor usability due to an excessive number of links and an unstructured navigation system. Users struggled to locate key resources such as articles, social media channels, and university-hosted content. Additionally, the site lacked cohesive branding, relying on an unbranded Linktree that failed to establish a clear or memorable digital identity.
At the same time, social media performance analysis revealed inconsistent engagement across platforms, indicating a broader issue with how content was being presented and contextualized for DMC’s audience.

Research & Insights

To inform the redesign, I analyzed both website and social media performance data to better understand audience behavior. Social media performance report is located using this link.
Key insights included:

These findings highlighted the need for clear information hierarchy, intentional navigation, and stronger content framing: principles that directly informed the website redesign.

Implementation

Results

Takeaway

This project demonstrates the impact of combining user research, analytics, and intentional design to solve complex navigation challenges. By prioritizing clarity and branding cohesion, the DMC website now functions as a more effective digital hub—supporting its educational mission and strengthening engagement with students and alumni.

What This Means for Clients

This project demonstrates how cross-platform engagement data can directly inform effective website design. By understanding how audiences interact with content on social media, design decisions can be made with greater precision—resulting in clearer navigation, stronger messaging, and more intentional user journeys.

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My Rates

WEBSITE LAUNCH INTENSIVE

(For New Brands & Businesses)

Starting at $5,500
Timeline: 3 to 4 weeksA strategic, conversion-focused website launch built from the ground up to establish credibility, brand clarity, and user-friendly navigation.

What’s Included

Strategy & Discovery

Brand & Design

Build & Optimization

Launch & Handoff

Ideal For:

WEBSITE OPTIMIZATION & CONVERSION UPGRADE

(For Existing Sites)

Starting at $3,000
Timeline: 1–2 weeksA targeted upgrade designed to improve performance, user experience, and conversion without rebuilding the entire site.

What’s Included

Outcome

Ideal For:

OPTIONAL ADD-ONS

(Strategic Enhancements)

Varies ($750–$1,250)
Timeline: 5–7 business days (if applicable)Analytics and audience insights to inform strategy, including performance reporting and engagement analysis. Designed to support data-driven improvements for web and marketing alignment.

Table of add-on pricing and descriptions

These add-ons provide additional data to inform website strategy and marketing alignment.